Speed-to-lead sequences
Instant text from the agent’s number, an auto-dial task, and a matched-listings email the moment a lead is assigned.
Softvix Solution
Real estate brokerage technology
Automation — Overview
The team that responds in five minutes wins the deal. We build the automation that makes that real — instant routing, first-touch texts and calls, transaction checklists, and a 12-month nurture that closes the leads everyone else forgot.
Why it matters
Most internet leads buy in 6 to 24 months — long after the manual follow-up stopped. Automation covers the gap: it responds instantly, keeps a polite cadence going for a year, and drops a re-engaged lead back to the top of the agent’s list. It also runs the transaction — the task lists, the reminders, the document chases — so your coordinator isn’t the bottleneck.
What's included
Instant text from the agent’s number, an auto-dial task, and a matched-listings email the moment a lead is assigned.
Round-robin or weighted routing with automatic reassignment if the first agent doesn’t act in your set window.
Saved-search alerts, monthly market updates, and price-drop notifications that run for 12+ months on autopilot.
Contract-to-close checklists, deadline reminders, and document requests triggered by deal stage.
Slack, SMS, and email alerts for hot leads, stalled deals, and tasks that need a human — nothing falls through.
How we work
We document every workflow worth automating — what triggers it, what it does, and what happens if it fails — before building anything.
Automations are built and tested with real data in a safe environment, so failures get caught before they touch a live lead.
We wire in your CRM, dialer, MLS feed, e-sign, and messaging tools, with monitoring so you know when something needs attention.
Documentation and a walkthrough of every automation, so your team can adjust the basics without depending on us.
Common questions
We work with native CRM automation, plus Zapier, Make, and n8n for cross-app workflows, and custom code when reliability matters. We pick the tool for the job.
Yes — messages send from the agent’s line or a dedicated local number, not an obvious shortcode, so replies land where they should.
It shouldn’t. We tune cadence and copy so a sequence reads like a person following up, and every message has a clean opt-out.
Yes. Contract-to-close checklists, deadline reminders, and document chases can all be triggered by deal stage and assigned automatically.
We build in monitoring and failure alerts, and every workflow is documented so a problem is quick to trace and fix.
No. For most workflows a non-technical team member can handle day-to-day adjustments after a walkthrough. Complex custom builds come with a support option.
Get started
Book a demo and we’ll find the three or four workflows that will get you the most closings for the least effort.