01
Strategy and content calendar
The platforms, topics, and posting schedule that fit your audience and goals.
Social Media Marketing
Real Estate Social Media Marketing That Builds Your Brand
We plan, create, and manage social media for real estate businesses on Instagram, Facebook, LinkedIn, TikTok, and YouTube, from listing posts and short videos to paid campaigns that send leads to your CRM.
- Content calendar and posting
- Reels and listing videos
- Paid social and lead forms
Overview
Social media marketing for realtors and real estate brands
People choose agents and brands they already know. Consistent, useful content keeps you in front of buyers and sellers until they’re ready to move.
We turn your listings, local knowledge, and client wins into posts, reels, and stories, then use paid social to reach new people in your market and bring them back to your website. Social media works alongside our real estate technology solutions, sending every inquiry to your website and CRM.
Who It’s For
Who our real estate social media marketing is for
- Agents and teamsA personal brand that keeps you top of mind.
- BrokeragesOne brand voice, with templates and content for every agent.
- Developers and new projectsLaunch buzz, progress updates, and registration campaigns.
- Property managersLeasing posts, community updates, and resident engagement.
What’s Included
What’s included in our real estate social media marketing
02
Listing posts, reels, and stories
Just listed, just sold, open houses, and property tours in short-form video.
03
Agent and brand content
Brand templates, agent spotlights, and personal branding for every agent.
04
Paid social campaigns
Ads on Meta, LinkedIn, and TikTok that follow housing ad rules.
05
Community and reporting
Comment and message management, plus monthly reports on reach and leads.
Content That Works
Social media content that sells homes and builds trust
The best real estate accounts mix listings with local knowledge and real stories.
We plan a balanced calendar of listing content, neighborhood and market updates, and behind-the-scenes posts, so your feed attracts followers as well as leads.
What we post
- Just listed and just sold posts
- Open house and property tour reels
- Neighborhood and market updates
- Client stories, shared with permission
- Agent and team spotlights
- Tips for buyers, sellers, and renters
Paid Social
Paid social for real estate, done right
Housing ads on Facebook and Instagram must run under Meta’s housing ad category, which removes age, gender, and ZIP code targeting.
We plan around those rules from the start: radius targeting, creative that stops the scroll, retargeting of your website visitors where allowed, and lead forms that send every inquiry to your CRM.
How we run paid social
- Housing ad category set correctly
- Radius targeting instead of ZIP codes
- Creative that follows fair housing guidelines
- Instant lead forms connected to your CRM
- Retargeting where the platform allows
- Cost-per-lead reporting
How We Work
Our real estate social media marketing process
- 01
Strategy
Your audience, platforms, goals, and brand voice, agreed up front.
- 02
Create
Posts, reels, and graphics produced from your listings and local knowledge.
- 03
Publish and engage
Scheduled posting, plus replies to comments and messages.
- 04
Measure
Monthly reports on reach, engagement, and leads, with next steps.
Pricing Factors
What affects real estate social media marketing cost
Social media cost depends on how much content you need and whether you run paid campaigns. These factors matter most:
- Number of platforms
- Posting frequency
- Video and design production
- Paid social budget and management
Planning a budget? Read our real estate software development cost guide, or ask for an estimate. New to the topic? Read our complete real estate software development guide.
FAQ
Real estate social media marketing FAQs
Instagram and Facebook suit most agents and brokerages. LinkedIn works well for commercial real estate and investors, and TikTok and YouTube for video. We recommend platforms based on your audience.
We agree a posting schedule that fits your goals and budget, then stick to it with a content calendar you can review in advance.
Yes. We create brand templates and agent content so every agent can share on-brand posts.
Yes. Lead forms and messages can flow into your CRM with their source, so agents follow up quickly.
Yes. Housing ads must run under Meta’s housing ad category, which limits targeting. We build campaigns that follow those rules.
Access to your accounts, your listing photos and videos, and a short monthly check-in. We handle the planning, creation, and posting.
Get Started
Let’s grow your real estate brand on social
Book a demo and we’ll look at your current social media, your market, and a content plan that brings in followers and leads.