01
Paid search and Google Ads
Search campaigns for buyer, seller, and rental searches in your market, with landing pages built to convert.
Digital Marketing
Real Estate Digital Marketing That Fills Your Pipeline
We plan and run digital marketing for real estate businesses: paid search, social media, email, content, and reviews, all tracked back to the leads and deals they produce.
- Paid search and social
- Email and content
- Tracked to every lead
Overview
Digital marketing for real estate, built around leads
Buyers, sellers, and tenants search, scroll, and compare online long before they call. Digital marketing puts your listings and your brand in front of them at each step.
We connect every campaign to your website and CRM, so you can see which ads, posts, and emails turn into conversations, showings, and closed deals, and put your budget where it works. Campaigns run on the platforms we build as part of our real estate software development services, so every lead lands in your CRM.
Who It’s For
Who our real estate digital marketing is for
- Agents and teamsA steady flow of buyer and seller leads in your area.
- BrokeragesBrand campaigns plus lead generation for every office and agent.
- Developers and new projectsLaunch campaigns that fill registration lists before release.
- Property managers and commercial firmsLeasing, owner, and investor campaigns that reach the right people.
What’s Included
What’s included in our real estate digital marketing
02
Social media marketing
Content, short-form video, and paid social on Instagram, Facebook, LinkedIn, and TikTok.
03
Email and drip campaigns
New listing alerts, market updates, and nurture sequences for every stage of a lead.
04
Content and video marketing
Neighborhood guides, market reports, and listing videos that people share and search for.
05
Reviews and reputation
A simple process to collect and answer reviews on Google and other platforms.
Compliant Ads
Paid ads that follow housing ad rules
In the US and Canada, housing ads on Google, Facebook, and Instagram come with special rules that limit how you can target people.
We set campaigns up under the right housing category, use radius targeting instead of ZIP codes where required, and write ads that follow fair housing guidelines, so your campaigns keep running without rejections.
How we run paid campaigns
- Housing ad category set up correctly
- Radius targeting where ZIP targeting isn’t allowed
- Fair housing friendly ad copy and images
- A landing page for every campaign
- Lead forms connected to your CRM
- Monthly reporting on cost per lead
Analytics and Attribution
Know which marketing brings in deals
Clicks and likes are easy to count. Leads and closed deals are what matter.
We track every lead from its first click to your CRM, so your reports show which channels, campaigns, and pages bring in real business, not just traffic.
What we track
- Leads by channel and campaign
- Cost per lead and per appointment
- Calls, forms, and chats from every page
- Leads matched to deals in your CRM
- Website traffic and conversion rates
- Clear monthly reports
How We Work
Our real estate digital marketing process
- 01
Audit
We review your website, current campaigns, competitors, and the people you want to reach.
- 02
Plan
Channels, budget, offers, and a content calendar agreed with you before anything launches.
- 03
Launch
Campaigns, landing pages, tracking, and CRM connections set up and tested.
- 04
Optimize
Monthly reviews of what’s working, with budget moved to the best channels.
Pricing Factors
What affects real estate digital marketing cost
Marketing cost has two parts: the ad budget you pay to platforms such as Google and Meta, and the work to plan, create, and manage campaigns. These factors matter most:
- Number of channels and campaigns
- Your monthly ad budget
- Content, design, and video volume
- Number of markets, offices, or listings
Planning a budget? Read our real estate software development cost guide, or ask for an estimate. New to the topic? Read our complete real estate software development guide.
FAQ
Real estate digital marketing FAQs
It usually combines paid search, social media, email, content, reviews, and SEO, with tracking that shows which channels bring in leads and deals.
No. Ad spend is paid directly to platforms such as Google and Meta from your own accounts. Our fee covers strategy, setup, creative, and ongoing management.
Yes. Housing ads have to run under Meta’s housing ad category, which limits targeting. We set campaigns up correctly and build them around radius targeting and strong creative.
Paid campaigns can start bringing inquiries soon after launch. SEO, content, and social media build over months. We agree goals and timelines with you at the start.
Yes. Leads from ads, forms, and social media go straight into your CRM with their source, so follow-up starts right away and reporting stays accurate.
Yes. We write ad copy and posts, design graphics, and edit short videos from your listing photos and footage.
You get a monthly report on spend, leads, cost per lead, and the deals marketing helped create, with recommendations for the next month.
Get Started
Let’s turn your marketing into a lead engine
Book a demo and we’ll review your current marketing, your market, and the fastest ways to bring in more qualified leads.